CREATIVE

portfolio

THE CHALLENGE

Creating a brand that provided a platform for empowered and successful women

Dr. Juhanna Rogers was looking to create a brand and a space that would allow successful women to be able to share their trials, tribulations and accomplishments to inspire other women to success. We worked with her to decide what this could potentially look like. We came upon the idea of of the show Behind the Woman. It is a talk show that brings women from all backgrounds together to talk about their journey. We consulted with her to decide how to create the platform and release the show. We then went into production where we filmed the series. We created a website page for the show to live and designed collateral to promote the show. Now it is going into a larger phase with more to come from marketing to the actual production so be sure to tune in!

PROJECT TYPE

Strategy

marketing

PRODUCTION

PUBLIC RELATIONS

BEHIND THE

WOMAN

VIDEO

W

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